MDC

Vitrorobertson, San Diego, USA

The main image of this ad really makes it pop. It is for kyrocera, a technology company. After looking at the ad for a little longer it started to remind me of the TBWA/Chiat Day ads for the apple ipod. The stark image with a fun background is the main concept of both these ads. Because Kyrocera makes an mp3 player, I think this ad has already been done. This ad has been made a little more creative, but it still has a similar concept as the apple ads. To the normal eye, this ad will be successful. But if they really pay attention they will see the strong similarities which might throw people off. The spot is very visual and really helps draw the readers attention. Overall, I think the ad will reach the projected audience and help with the marketing of Kyrocera.

Kirshenbaum & Partners, New York, USA

This ad is for Moet champagne. The picture grabs your attention and is very beautiful, but there is not much about the champagne. I think that is what Kirshenbaum was trying to do with this ad. They are trying to sell the lifestyle and the image that Moet will give the buyer. They want their audience to think they can be like this if they drink Moet. I think this was a smart choice for them. There is not much to work with except the taste, which in reality most champagnes are going to taste the same. There has to be something different for the consumer to really want a certain brand. The ad is classy and portrays the message that drinking Moet will make you fabulous.

Crispin Porter + Bogusky, Miami/Boulder, USA

The new campaign for Windows is really effective. Windows really needed a step up because of how successful the Mac campaign is. The campaign is a little competitive with Mac, but it will never beat the Mac ads. I do think Crispin Porter is giving TBWA a run for there money, especially with the print ads. TBWA does not have a really good print campaign for Mac, but the commercials are amazing. I think because of this Crispin Porter will be successful in this area. The print ads are simple and get the point across: that PC's are made by every person and anyone can use them. Besides the crisp picture there is not much to the ad, but I think it helps portray the message that PCs are for the people and not just a computer. It will be interesting to see how effective the rest of the campaign is for Crispin Porter.

Cliff Freeman & Partners, New York, USA

I love how non traditional this ad is for a public service announcement. It is ironic and funny, but it also makes you think about AIDS. I like the creative approach to the service announcement. I am not sure if it as effective as the scare tactic, but at least people will actually look at this ad, and not just flip by it. It catches your attention and keeps it, but gets the message in your head fast. It will be interesting to see now that Cliff Freeman has closed if this campaign will still be carried out in a creative manor. I hope it will not change, because this ad creates awareness and looks good at the same time.