OTHER INDEPENDENT AGENCIES

Wongdoody, Seattle, WA

This is an online game for Expedia, with an Indiana Jones theme to it. This game was released around the time of the latest Indiana Jones movie. This was a good promotional tool for Expedia and Indiana Jones. The ad works for both companies, but is for a select audience. I think with the new up and coming technologies it is important for companies to expand their advertising to new techniques. This is just the beginning of many more viral advertising to come.

Taxi, Calgary, Canada

This ad really reminds me of the Sherwin Williams ad done by McKinney. Both ads have the clear, bold copy while in a room. They both also use the message of making a new room with the products being advertised. I think both campaigns will work for each company because they are a fresh way of advertising home use stores. This spot is a little more creative with the visual aspects of the ad, but I do like the copy of the Sherwin Williams ad better.

Mother, London, UK

Mother did this campaign for Coke to make the drink recognizable in summer just as much as it is during Christmas time. I think this ad does exactly that. It is creative, like the happy factory ad by Wieden+Kennedy. I like seeing Coke going in this direction. It is new and improved instead of the normal Santa Claus Coke ads. The campaign still makes you feel good just like the others, but in a brand new way.

Modernista, Boston, MA

Recently lost client Cadillac, has had a great run with Modernista. I feel like these ads portray everything that a car ad should portray. It is sexy, sleek, fun, and down to business. I think every man and woman remember the commercials with the red Cadillac with Kate Walsh driving it. She looked like the car is what made her feel so good. The automotive industry is struggling and this campaign definitely helped Cadillac out. I think more agencies will start moving in the direction Modernista took for Cadillac.

Ground Zero, Los Angeles, CA

ESPN ads have always been my overall favorite spots for years. They always are simple and understated. The main type of print ads for ESPN usually consist of a large picture with little copy. This layout and style of the ads really make ESPN memorable. There is remembrance of many other ads in this particular ESPN spot. There are so many campaigns out there that use the same text style as in this ad and also ads that use on single picture. Something about the ESPN ads make you feel different though. They are a calm in the madness of sports.

Droga5, New York, NY

The Tap Project is the best form of viral non traditional advertising I have seen. What Droga5 did is so inventive and such a great way to create awareness of such a pressing issue. Who ever would have thought selling tap water would be a way to make an issue heard. I am speechless when it comes to this campaign. It blows my mind that people are thinking of these creative ideas everyday making the world a better place.

David&Goliath, New York, NY

I like this ad because it is real. It does not show all of the glitz and glamour and hoopla about gambling. It shows a group of middle aged women just having fun and escaping. That is what Casinos are supposed to be for: fun. Some casinos do not play to the average person, they play to the high rollers and that it what I also love about this ad, the people are average. The copy reminds me of several other independent agencys' copy; simple and large. It looks like the 72andSunny spot below and the ESPN spot above. I think no matter how similar they are they all still have the specific flavor and own unique agency. I really am drawn to the way the independent agencies do their print work.

72 and Sunny, Los Angeles, CA

This is every girls guilty pleasure, gossip girl. This ad is so simple, but it portrays every single message about the show to a tea. The text lingo as the copy, the juicy gossip going on in the background: who wouldn't want to watch this show? I was actually shocked the CW chose such an independent advertising agency, most of their shows; advertising seem to be kind of boring. This ad is perfect for the show though, and I think the CW will be using 72andSunny to promote more of the television shows in the up and coming seasons.