HAVAS

McKinney, Durham, USA

The approach used for this ad was very creative. There is not much you can do with a paint company. I chose this ad because it was different. It is not the most visually appealing ad and can be a little confusing. I think though once you read into the message people will like it. I think the way the ad is done, people can see that Sherwin Williams is not about paint, but more of the entire lifestyle surrounding paint. There are many ads in this campaign, dealing with different rooms in houses. A rooms' color can change the way you live. The message is powerful and informative, but it is not thrown in your face. I like the calmness of the green and the bold text. Even if the rest of the ad was not there, I think people could still get the message. Because of this, the ad is successful in my mind.

Euro RSCG, Santiago, Chile

Rat Poison. This ad is hilarious. It is not that cool looking, but the whole message is funny. It is the rats' last supper. The ad applies to its' audience and does it in a creative way. I never would have thought someone would have used one of the most famous paintings in history as an ad for rat poison. It also makes the situation of killing a rat more light hearted. The ad is not focusing on the death of the rats, but about the life they lived and the last supper they are going to have. Overall, the ad was done tastefully.

Arnold Worldwide, Boston, USA

This is ad is perfect with the new President in office. It makes everything that is going on in politics a little more funny. The social aspect of this ad is talking about being social and drinking. I think this type of ad is directly for a mid 20s crowd, with the bold type and the black and white. It really catches the eyes and is more geared towards men. I think this ad will be very successful for what the ad is trying to convey.