LARGE INDEPENDENTS

Weiden & Kennedy, Portland, USA

I do not really get this ad at all. It works for Old Spice, I guess. I think you do not really have to get the ad to get the message. They are talking about deodorant residue. When that part of the ad is cleared up it makes a little more sense, but it is still weird. The picture is clear and the images stick out. I would never have thought of creating a spot like this for deodorant. It is creative and funky. It works. The Old Spice campaign in general is off beat, so I think this ad fits right in.

The Richards Group, Dallas, USA

I picked this ad because it was done for SMU. I think it is a good ad. I am not sure how much we really need to have a professional agency do an ad for our basketball team. I think it will help draw people to SMU basketball, but I am not sure if it will actually increase attendance at the games. The ad itself has a very calming effect. You can read the copy fast and know what is going on in the ad. However, some people might not get it as well if they do not know anything about SMU basketball. It is a good ad.

Doner, Canada

You have to know what is going on behind the ad to actually get it. This ad is for college students buying a new vehicle. Basically, if you buy a Mazda and you are a college student, Mazda will give you 500 dollars off your purchase. I think this ad has a lot of humor. It reminds me of the beer commercials talking to the average person. When I see this ad I read it like the man on those commercials. I am not sure how well the text and border really go with Mazda cars, but it works. There is a different spin on this ad. It is not an annoying picture of a car with big, bold, yellow words saying SALE on it. I think it will draw people in to see what the deal really is, because the text at first has nothing to really do with the cars, unless you know the deal behind the ad.

Dentsu, Brazil

This campaign is called mini cars. I have always been a fan of images blown up huge, with a focus on a small part. That is basically what this ad is. It is so simple, it works. The vibrant green color stands out. The Jaguar looks like a game piece and that is what Jaguars are for some people: toys. This ad plays the aspect up. It is just there and that is one downside to the ad. There is no thing that really makes a person want to have a Jaguar. I think that is what is missing in this ad. If there was a little more, I think it would be even more successful.

Cramer Kassaelt, Chicago, USA

Who wouldn't want to have a Corona after this ad. It makes you feel calm and cool. It looks appetizing and soothing. The colors all go together well. It makes you feel cheery, but does not over do it. The lines are witty and creative. They go together well with the beach theme and the Coronas as well. This ad also makes you want to be relaxed and make you think that you will be relaxed if you have a Corona. These ads are so simple, but they make you feel good inside. There is nothing I would change or anything wrong with the ad it is simply perfect for Corona.

BBH, London, UK

The minimalist approach for this ad really makes a statement. It is like the VW ads done by DDB, but since there is no copy at all it makes even more of a statement. It is like a report card when you are little and you get gold stars for everything you do well. This car got a gold star because it did well. It makes you think back to younger days and the little kid inside of you that wants to drive fast. But now there is an adult side to it. It is sexy, fast, and sleek. just what a car driver wants to have. They want to show this card off, and this ad is like the report card you would show your parents. You got a gold star and you want to show the world. This ad allows the reader to take the car where ever they want. I think that is an important part of selling a car.