SOCIAL

Saatchi & Saatchi, New York, USA

I chose this ad as an ad for irresponsibility. If you cannot read the orange, it says his son's education. This ad is for dental floss. So my thinking of this ad is that a person is supposed to remove the bad plaque from their teeth. I did not know his sons education was bad plaque. This spot is creative, but why be so stupid with the copy. There are a million more things that can a light hearted and easy to use, rather than this one. Some people may think it is funny, and it is. But, it is very irresponsible. I would not want my parents to jeopardize my education for a new sports car. I think the mere fact a person is trying to chose between education and a car is stupid. No wonder some parents cannot parent their kids, messages like this are being distributed for the world to see. Someone should have caught this irresponsible tone to the ad before it was published. This ad would be really good, if they chose a new copy.

Spot JWT, Athens, Greece

This ad is also irresponsible. The copy on the right side reads: "The Caribbean alcohol test! Breath towards bird. If bird starts singing, you are in a good mood. If bird passes out, no more Carib for you! Carib!! The No1 fun beer of the Caribbean:)". What a stupid test. I can just see a group of people seeing this ad and really wanting to see if it works. Way to promote good morals, let's see how drunk you can get and see if a bird notices. I am not sure of the brains behind this ad. It is funny, but the problem is some people might actually listen to the ad and because of that it makes it irresponsible. It is also ironic that in the bottom right corner, as small as it can be, it states "drink responsibly". Talk about a conflicting message. There could be many more creative ads for this beer, it sounds like it is a vacation beer of the Caribbean. Many themes can come from that thought. I just hope they are not as stupid as this one.

TBWA\GERMANY, GERMANY, Berlin

I chose this ad as irresponsible. I normally love the Absolut ads, but this one is not as creative. There have been so many amazing Absolut ads, that it is hard to think this is all they could think of. I think this ad is promoting the lifestyle of Absolut, but is it really the right life style they should be portraying? Everyone loves to party, but there are many pluses, other than getting lucky, about it. I think that they should have not been so blatant about the message. They are specifically stating a message that is irresponsible. Some people may think that way and it works for them, but some people will take it completely the wrong way. I think this is just one bad apple in the bunch and overall Absolut ads are very ingenious.

DDB Stockholm, Sweden

I chose this ad as a good product. It is for the new VW that is eco friendly. This is just one of many parts to the ad. Another part of this campaign is the iphone application You can see how much CO2 a person emits and then compare it to how much CO2 a VW emits. You can actually go to the jazz calculator website and see the equivalent CO2 emissions in jazz music. This campaign is original and gets the attention of users and buyers. I think that it is a great way for people to quantify their contributions to the environment. It also creates awareness.

JWT, Mumbai, India

This is also a good product. Horlicks is a milk powder that promotes sleep. This ad states "watch your little ones grow". I think that this product does promote the growth of children and makes sure they are getting the rest they need. However, you can only find the product in India, UK, and Jamaica. I think this product is interesting. Because the product itself simply promotes good, I think any ad dealing with the product will be good natured. This ad is also simple and gets the point across. The product is a little iffy but with good advertising it can really seal the deal of a good product for the consumer.

Ogilvy, United Kingdom

Obviously this ad promotes a good product. Dove wants its users to feel real and beautiful. I think that it is a message that needs to be shown to women everyday. With the media creating such an unreal image to live up to, I think it is important one product lets you be yourself. The campaign just makes you feel good. It is done tastefully, so not one person if offended during the process. It is very valuable to instill good values in young girls and older women. With this campaign, it is easy to see it is okay to be you. That is the best message anyone can promote.

22Squared, Tampa, Florida

This ad is for a good service. It is for the Partnership for a drug free America. Normally these ads are cheesy and do not work. I think this ad is simple, to the point, but still makes you think. The ad first catches your attention because the ad is a pill bottle. For people who might abuse prescriptions, it will catch their attention. Then they will read the message. The more exposure to the people about an issue the better it is perceived. Because this ad is not in your face I think it is easy to read and put everywhere. It is not scary and copy is thoughtful and impacting. My personal opinion is that if an ad is sincere and visually appealing, it will have a great impact on its' audience. This ad does just this.

TBWA, Athens, Greece

This ad is also for good service. I love this ad because it sticks out. The message within it is deep and it really hits you hard. The copy reads, "The human hand isn't always creative. Sometimes it destroys... The polar ice caps are melting. We can all do something to slow down global warming. It's in our hand to save the planet". For an issue so big, this ad makes it feel real and that each individual person can help to make an impact with simple actions. It is our hands that will make the future. Seeing the cause rescaled makes me think even harder about ways I can help change to have a positive impact. I think that is the most important part of this ad is it creates awareness, but it also gives you hope you personally can do something about it.

TBWA, Paris, France

I never really knew how amnesty international worked or what it was, but this ad helps clear it up. It states, "After the Olympic Games the fight for human rights must go on". It makes me feel sick to know people are treated this way over sports. I know this is a little extreme, but still. This ad subtly uses the scare technique. I do not know if TBWA meant to make it scary, but the image is chilling. This ad is by far the most successful and creating an awareness for a cause. I think a lot of people in the world do not realize how bad these issues are. Actually seeing it documented is eye opening. I am not sure if this ad really makes you think you can do much about it. However, it does a great job of making people realize the severity of the problem.