LARGE SCALE TECHNIQUE

Saatchi & Saatchi, London, UK

I love how this ad was pulled off. It is so different from the other T-Mobile spots. Normally they use the beautiful girl to try and sell the product, but this has a collective approach. This ad applies to more people and is not as boring as the other ones. It really focuses on what technology is about sharing. I think this spot will give AT&T and Verizon a run for their money. It is not the normal boring phone company commercial and it is not about competition, like the recent AT&T and Verizon spots. I think of the commercial in a different league, like the iphone spots. It is refreshing and new, but a simple idea.

Arnold Worldwide, Boston, MA & Crispin, Porter + Bogusky Boulder,CO/Miami,FL

The Truth campaign has really broken the barrier of anti-smoking campaigns. With this spot, like many others, the actual representation of the amount of people effected by smoking really is impacting. It is unlike any other campaign. They are serious but funny at the same time. These representations really touch into the audiences' hearts and make an impact. They are just not there to scare people away from smoking, but rather to show how devastating the consequences can be on a large scale. This campaign will go on forever and really make a difference.

BBH, London, UK

This ad aired in the United Kingdom for a Visa type pay card. You just swipe it and go. I think this ad is so creative and original. The large scale water slide is amazing. I do not know how they did this technically, but it is a great large scale representation. It looks so real and applicable. This ad does remind me of the sony bravia ads because of the music and activity going on in a large city. These ads are hard to find, but when done right they have a great impact.

Y&R, Asia, Singapore

I was shocked when I saw this ad and it was not by Fallon. It is basically the same as the Sony Bravia ad with the bouncing balls. All of the ads for Sony Bravia have the same type of feel. I think this ad is almost more effective than the bouncing balls. It has more of an impact because the strings are all close together at the end, giving a better visual. I bet that Fallon and Y&R had to collaborate a little on these ads. Overall, I think this campaign was very successful and will be remembered for a long time.

Mother, London, UK

I cannot stand this ad. I get the point they are trying to make, but I do not get why they actually have to show polar bears dying. The technique of the polar bears falling is cool, but it is way too intense. The point of the ad is to show how many emissions each person gives off. I think that this ad is way overdone. There could be so many more things to use instead of polar bears to get the point across. I do not think this spot could be shown in America because of the gruesomeness. Hopefully for the next spot Mother uses a different approach.