WPP GROUP

Agency: Grey Worldwide Frankfurt Germany

Pringles have been around forever, but for some reason this ad makes me think they are a fresh new chip. The pepper looks very crisp just like biting into a Pringles chip. The colors are vibrant and your eye focuses right on the pepper. I think there needs to be some copy to explain that Pringles have a new flavor, because some might not get that is what the pepper stands for. If you have not seen already, I am a huge fan of print ads and they must be simple. If they are done right, I think they are very effective in advertising. Grey did this ad very well, even though it is not the most creative ad, I think the simplicity adds an elements of creativity. Because Grey is known for not the most artisitc ads, I think they played this ad right. Its plain and bold creating a statement about the new Pringles flavor.

Agency: JWT London UK

Another simple object that has come to life because of advertising. The concept of using a bench for a break has been known for years. In recent generations KitKat has become the new face of a break. Combining the two ideas just continues the mental recognizion of a break. This ad was photographed beautifully, which gives the ad more than just a bench in a park feeling. It would be interesting if KitKat acutally made benches like this and placed them in parks for advertising. I think that would be a great outdoor form of advertising for them if they have not already done it. The straightforward approach here shows the audience exactly what a KitKat is for, a break.

Agency: Y&R France

This ad was done for the French Football Foundation. The copy reads,"At the beginning, children dream of being like the big players. Later, like the biggest players." Obviously this ad has a ton of emotional value to it. It is always a little boys dream to be something so innocent like a soccer player or a fire fighter when they grow up. I chose this ad because of the image. There is so much power and passion in this little boys face and body language, it alone draws attention. The boy makes the audience feel like there is hope for him to be a professional soccer player. For the foundation, I think the ad is perfect.

Agency: Ogilvy & Mather India New Delhi

I am so mad I could not find a better picture of this ad. It is hilarious, when looking at it up close. Each country has a stereotype as its name, for example instead of USA it says Fat People. I looked at the ad for a long time, which I think is the most valuable part of the ad. Most print ads are just flipped by, but this one makes you look deeper at the ad. The ad is for the Discovery Channel, stating that "There is more to the World". It is true that every single country generalizes another country. I think this ad could be used for other ideas besides just the Discovery Channel. It makes the audience think. I found myself jumoing to the defense of the US thinking of all that we have done for the world, besides be fat. It made me want to prove the generalizations wrong. I think that has a lot to say about the ad, because it makes you want to get up and go do something about it. It moves you.