OMNICOM

Agency:MartinWilliams Minneapolis USA

I was thrown off by this ad; the picture can be mistaken for many things. This ad is for Revlon root touch up. The product is shown and also how it works easily, which is very important that the audience understands. If I was flipping through a magazine, this ad would absolutely draw my attention. I think the attention getter however is not the product, but the weird image of the tops of a girl's head. I thought it was wood at first. I don't think this is a good thing for the product, but once the ad had my attention I was able to read further and see what the product was actually for. This is definitely not the most artistic ad, but it does grab attention and show the product is used. For those two points, I think this ad will be successful in showing the world Revlon root touch up.

Agency: Latinworks Austin USA

An obese Barbie. Latinworks produced this ad for the active campaign, for healthier kids. It is harsh, but a reality. I think if a kid saw this they would be in tears, because they are making fun of them. A parents might open their eyes to the ad thought because it is just showing it like it is. Parents need a reality check sometimes when it comes to their kids. I think this one may not be the nicest reality check for parents, but it does make them think. On the other side, a real Barbie is not an image that people necessarily want their daughters looking like either, but society has made the Barbie image a stereotype for girls. So this ad is dealing with more than just the obese Barbie. When I look at the Barbie, I immediately think of the skinny, blond, tan Barbie. This is not what parents should press on their children either. There needs to be a common ground for this ad to have a more positive and influential effect. It does its job, but not as effective as it could.

Agency: Dieste Harmel & Partners Dallas USA

One lemon eye and one Chile eye for Chile Lemon Cheetos. I am not sure how these taste, but the ad makes you think. It looks like they are spicy and sour by her facial expression. I can't say that this ad makes me want to go out and buy these Cheetos. It is just there. On the other side, it does show the consumer that the product is not your normal snack, which is important in a world with thousands and thousands of food products. Overall, I think there could be a better approach to promoting Chile Lemon Cheetos.

Agency: GSD&M Idea City USA

I have already talking about one BMW ad for GSD&M that I thought was art. This ad was placed in a 5 page Vanity Fair pictorial for the Automakers Advanced Diesel Initiative right after a Man Men ad. BMW placed the ad in the middle of what is supposed to be a 1960's New York City, as is the set of Mad Men. It then shows how BMW now uses diesel fuel and how most people's views of diesel remain in the past, even though the reality is it is a part of the future. Because this ad used the set of Mad Men, a popular show(I have not seen it though), I think it can relate and grab people's attention more. However, that part of the ad does not really matter much to me. The copy of the larger picture reads, "Forget the diesels of yesteryear. The days of dirty emissions, poor performance and noisy engines have gone the way of the beehive. Introducing the diesels of the future-the powerfully efficient 3 series and X5 Advanced Diesel vehicles. These next-generation diesels produce 20% fewer emissions and get up to 580 miles on a single tank without sacrificing an ounce of thrill. This is diesel reinvented. Experience Advanced Diesel at bmwusa.com". This copy is to the point and also still has the flare of the Mad Men show. An innovative way to sell a car and an idea of the future really makes me think GSD&M Idea City is headed in the right direction with the BMW campaign.

Agency: 180 Amsterdam/ TBWA the Netherlands

This ad is for Adidas climacool shoes. This is why it is supposed to look like wind is blowing around everywhere to make the athlete cool. However, I am not sure if someone who had no idea what climacool shoes were would get the ad. There is a series of ads done for this campaign and this is by the far the best looking. It has more of an artistic flare than the normal athletic advertising which focuses on the athlete rather than the product. This ad does promote the athlete, but is not as moving as other Nike and Adidas spots. It does not have an emotional appeal for everyone. I think this ad reaches its intended audience, but not the average consumer. Overall, is is a good ad nothing amazing, but it isn't bad either.

Agency: Goodby Silverstein San Francisco USA

I have always been a huge fan of the NBA's advertising. I think it is clean, to the point, and creative. It is never to much, but is always moving. This ad was used for the 2009 playoffs. The tag line, "Where will amazing happen this year?" is very creative, but truthful. This as if very visually appealing and displays all of the teams in the running for the finals. The black background with the fade around the players really makes the ad pop when looking at it. I have actually sen this ad in a magazine a few months ago, during the playoffs and it stuck in my head all the way until now. It says a lot about the emotional attachment this ad can pull for its' viewers. Hopefully, the NBA will continue to have such a great advertisements in print and on TV.

Agency: TBWA CHIAT DAY USA

When I first saw this ad, I thought of a trick or treat on Wisteria Lane. With Desperate Housewives being such a popular show I can see why TBWA would use that as away for mothers to buy candy for Halloween. Using the tag line, "Its what you want", applies not only to the candy, but what mothers might want to be perceived as. This as has perfect timing for Halloween and the way Desperate Housewives has shaped our nation to think of "cool" mothers. I think this ad will have great reception and make a lot of moms want to buy snickers this year.

Agency: DDB Milan Italy

I chose this ad because it show every ad cannot be amazing. I was a little disappointed with DDB. It is simple and gets the point across, but it is not very creative. Also, you cannot really tell that the chain has been bonded by the super glue. It is just boring. I think there should be more to the ad; it was simplified too much. If the ad was placed in a bigger setting, I think it would have more of an impact. This is a print ad so most likely the ad will not be huge. DDB did not produce an ad worthy of their standards, but some people may disagree. It does have little copy and a small image with a ton of negative space, but for super glue I think it can be done better.

Agency: BBDO Proximity Malaysia

At first I didn't get it, but then I looked a little closer and I was amazed. This ad is very creative, but so simple at the same time. I also noticed that this ad's creative director was Ronald Ng, who recently made the switch to New York and became the Executive VP and Executive Creative Director of BBDO New York, and now I know why. I do not know how he thought of this, but the ad really gets the message across in an obviously subtle way. A camel can go for days and days with bare necessities and a husky or wolf is so strong and powerful, these qualities apply to the Jeep audience. When I think of Jeep, I think of someone wanting a car that can go anywhere and never run out of energy or get hurt. They are adventurous people and these animals portray some of the main statements that explain the jeep lifestyle. Jeep drivers have made Jeep a lifestyle and I think this ad displays that exactly.