INTERPUBLIC

Agency: TM Advertising Dallas USA

I was disappointed with the selection of ads from TM Advertising. This was the only ad I could find that was some what catchy. I really do not get the point of the ad. It is for a restaurant as you can see. I do not get the graffiti or the saying. It is all cheesy. There is no real catch behind the ad. I think it would be much better is the cheesecake was centered and made bigger, so it looked appetizing; rather than graffiti telling me the cheesecake is to die for. It meshed classy and trashy together, which can sometimes be done well. This time it did not go well. I like the simplicity, but it is so simple there is nothing to let the imagination work with. When I see an ad for food, I want the product to look so delicious I can't wait any longer and I need to have it. This ad is just okay.

Agency: Carmichael Lynch Minneapolis USA

Who knew Harley Davidson could be so artistic? I am used to the orange and black leather jackets on bikers, I was pleasantly surprised when I saw this ad. It is for Harley Davidson parts and accessories. The motorcycle is made up of words that describe the products or phrases about Harley Davidson. From far away this ad looks like a sketch, which correlates with the parts section of the ad. All of these words are picked like parts to be put together to create the finished product. I like the direction Harley Davidson is going and I hope there is more to come that look more like art and less like the inside of a bar.

Agency: R/GA New York USA

A virtual ad in the middle of Times Square is exactly what R/GA produced for Nikeid. Viewers were able to text a number which would then allow them to create their shoes on a huge screen in NYC. It is mind blowing that is even possible. Digital advertising is so over my head, but I think it can be the best form. The audience is actually allowed to interact with the ad. For a website like Nikeid, this is the perfect solution. Users can go to the website anywhere and design their own shoes. It allows people to see how easy the websites really are to use. With technology becoming more and more advanced, I think we will be seeing a lot more digital advertising than print. This is just a picture of the advertisement. There were three screens in total that were a part of this campaign. I cannot wait to see what else R/GA comes up with to be on the leading edge of advertising.

Agency: Deutsch Los Angeles USA

This ad's copy creates a picture. I think it is very different for a car, without any picture. But with this ad, I think Saturn is re marketing their brand. They want to keep up with other car companies. Saturn is showing they are thinking of the future and that is where their product is headed. Rethink by itself is still a powerful copy. Now more than ever people are turning to other options. They have to work within the economy. Saturn is a car that is making a valiant effort to make their name household during this past year. I have seen a switch in their advertising and I think it is going to be much more effective as time moves on. Half the copy and a picture might have added extra to the ad. But this ad is one that is okay without pictures. I think having no pictures also grabs the audience's attention quicker.

Agency: T.A.G SF, San Francisco USA

This print ad was actually a full length film that ran on the Geoffrey tron in New York City. It is for Zune MP3 players. It was comprised of 15 video installations and made by Stardust Studios, which also helped with print part of the campaign. The ad was to visually show music without sound. I can see music and feel it from the print ad. The colors are fun-loving like music makes most people feel. It also has no real shape, which I think also reflects music. The ad is art. It makes me feel like the picture is coming alive because of what is coming out of the Zune MP3 player. The goal was completed in my view. Music is portrayed without sound.

Agency: Campbell Mithun Minneapolis MN USA

This ad reminds me of kids playing with their food. I know I did when I was younger and I would often make pictures with goldfish. So for me this ad has some of an emotional appeal to my childhood. However, this is done much more tastefully than my goldfish pictures. Natures Valley allows the audience to see the apple chips are from nature and the apples were grown on trees. This gives the product more of an appeal, than man made apple chips. It is simple, but it makes me want to try them. The colors are boring, but suit the product well. The earth tones make me feel like the apple chips are real and not fake bright red. Also the ad pops at you because of the different shapes of the chips. This ad makes me feel humbled in a way and that apple chips make you feel good inside.

Agency: Mullen Wenham MA USA

It does not make me want to listen to the satellite radio, but I do like the irony. I think what was supposed to be said here was that radios have subliminal messages, like the sign says, and XM radio does not. For this reason I don' t think there is really a point to the ad. It was done very well, but it missed the main point to sell the brand. I do like how the ad has a road trip feel because this is when most people feel the need to scan radio station to radio station. The picture is great and I think would be a fantastic piece of art, if it was not an ad. If you took away the XM label on the top, there would be no point to the ad. I think there needs to be a little more explaining going on, maybe this theme might be better perceived in a TV spot.

Agency: Hill Holliday Boston USA

YUM! I want to go get a DunkinDonuts caramel coffee after seeing this. The colors blend well and make the whole ad look appetizing. I am not a huge coffee drinker at all and this makes me want coffee. I am curious to see if the actual drink lives up to the picture. There could be a little more creativity in the ad, but I do not think it really matters. The large image with essentially no words works.

Agency: Lowe New York USA

Stella Artois is worth paying more. During the economic times, many people are coupon fanatics. Lowe has taken a different approach to coupons though. This coupon is showing how a brand is worth way more than you pay for. This idea is very creative, only it does not stand out to me. I think if the ad was more visually stimulating it would be an amazing ad. The idea is there. I am just not sure the executed the idea as well as it could have been done. I like the concept and play on coupons. It will make people feel like they are spending their money on items that are worth much more than they are paying. It makes people feel like they are getting a bargain, even though they might not be.

Agency: The Martin Agency USA

I was reminded of my High School yearbook when I saw this print ad. I love it. It is for the JFK Library and Museum. The copy reads, "When you're the little brother, you learn how to fight for the little guy". This ad is very Kennedy to me, it is simple but regal at the same time. The tag line also makes you feel like he was a normal person too. The picture could be used in other ads having nothing to do with the Kennedy family because it has such a warm feeling about it. The ad is plain, but it stands out. I wish there was a little more information about the actual museum and library, but I guess that is the point about the ad. It is to make people want to go and discover more about JFK.

Agency: DraftFCB Paris France

My first impression was ew. I read the copy and it made me really like the ad. It is a little harsh, but it does get the point across about posting things on the Internet. The text reads, "What are the blogs consequences on the web?". I am not sure that maggots really are the right thing to be coming out of the computer. It over emphasizes the point, so I think it reaches the audience more intensely. Also, not everything posted on the Internet can turn out to be bad. Most information can be very helpful and not maggot-like. I do think this ad is creatively strong.

Agency: McCann Erickson Dusseldorf Germany

I remember doing this style of a print ad for the cover pages to each divider of my high school yearbook. It is weird the way things come back to you. I could have been making money off of a simple layout I did in high school. I still do not think it is old, some people may disagree. This ad is to the point and because there is such a stark background the ad catches my eye. The definition of lash just happens to be written poetically to fit the ad. It is a safe design and can be used for about any product, but I think it works. It is not a cheesy looking ad that make up ads usually consist of. I may have over done the simple ads with my blog so far, but that is what captures my attention, even if they are not the most brilliant ads.