INTERPUBLIC

Agency: TM Advertising Dallas USA

I was disappointed with the selection of ads from TM Advertising. This was the only ad I could find that was some what catchy. I really do not get the point of the ad. It is for a restaurant as you can see. I do not get the graffiti or the saying. It is all cheesy. There is no real catch behind the ad. I think it would be much better is the cheesecake was centered and made bigger, so it looked appetizing; rather than graffiti telling me the cheesecake is to die for. It meshed classy and trashy together, which can sometimes be done well. This time it did not go well. I like the simplicity, but it is so simple there is nothing to let the imagination work with. When I see an ad for food, I want the product to look so delicious I can't wait any longer and I need to have it. This ad is just okay.

Agency: Carmichael Lynch Minneapolis USA

Who knew Harley Davidson could be so artistic? I am used to the orange and black leather jackets on bikers, I was pleasantly surprised when I saw this ad. It is for Harley Davidson parts and accessories. The motorcycle is made up of words that describe the products or phrases about Harley Davidson. From far away this ad looks like a sketch, which correlates with the parts section of the ad. All of these words are picked like parts to be put together to create the finished product. I like the direction Harley Davidson is going and I hope there is more to come that look more like art and less like the inside of a bar.

Agency: R/GA New York USA

A virtual ad in the middle of Times Square is exactly what R/GA produced for Nikeid. Viewers were able to text a number which would then allow them to create their shoes on a huge screen in NYC. It is mind blowing that is even possible. Digital advertising is so over my head, but I think it can be the best form. The audience is actually allowed to interact with the ad. For a website like Nikeid, this is the perfect solution. Users can go to the website anywhere and design their own shoes. It allows people to see how easy the websites really are to use. With technology becoming more and more advanced, I think we will be seeing a lot more digital advertising than print. This is just a picture of the advertisement. There were three screens in total that were a part of this campaign. I cannot wait to see what else R/GA comes up with to be on the leading edge of advertising.

Agency: Deutsch Los Angeles USA

This ad's copy creates a picture. I think it is very different for a car, without any picture. But with this ad, I think Saturn is re marketing their brand. They want to keep up with other car companies. Saturn is showing they are thinking of the future and that is where their product is headed. Rethink by itself is still a powerful copy. Now more than ever people are turning to other options. They have to work within the economy. Saturn is a car that is making a valiant effort to make their name household during this past year. I have seen a switch in their advertising and I think it is going to be much more effective as time moves on. Half the copy and a picture might have added extra to the ad. But this ad is one that is okay without pictures. I think having no pictures also grabs the audience's attention quicker.

Agency: T.A.G SF, San Francisco USA

This print ad was actually a full length film that ran on the Geoffrey tron in New York City. It is for Zune MP3 players. It was comprised of 15 video installations and made by Stardust Studios, which also helped with print part of the campaign. The ad was to visually show music without sound. I can see music and feel it from the print ad. The colors are fun-loving like music makes most people feel. It also has no real shape, which I think also reflects music. The ad is art. It makes me feel like the picture is coming alive because of what is coming out of the Zune MP3 player. The goal was completed in my view. Music is portrayed without sound.

Agency: Campbell Mithun Minneapolis MN USA

This ad reminds me of kids playing with their food. I know I did when I was younger and I would often make pictures with goldfish. So for me this ad has some of an emotional appeal to my childhood. However, this is done much more tastefully than my goldfish pictures. Natures Valley allows the audience to see the apple chips are from nature and the apples were grown on trees. This gives the product more of an appeal, than man made apple chips. It is simple, but it makes me want to try them. The colors are boring, but suit the product well. The earth tones make me feel like the apple chips are real and not fake bright red. Also the ad pops at you because of the different shapes of the chips. This ad makes me feel humbled in a way and that apple chips make you feel good inside.

Agency: Mullen Wenham MA USA

It does not make me want to listen to the satellite radio, but I do like the irony. I think what was supposed to be said here was that radios have subliminal messages, like the sign says, and XM radio does not. For this reason I don' t think there is really a point to the ad. It was done very well, but it missed the main point to sell the brand. I do like how the ad has a road trip feel because this is when most people feel the need to scan radio station to radio station. The picture is great and I think would be a fantastic piece of art, if it was not an ad. If you took away the XM label on the top, there would be no point to the ad. I think there needs to be a little more explaining going on, maybe this theme might be better perceived in a TV spot.

Agency: Hill Holliday Boston USA

YUM! I want to go get a DunkinDonuts caramel coffee after seeing this. The colors blend well and make the whole ad look appetizing. I am not a huge coffee drinker at all and this makes me want coffee. I am curious to see if the actual drink lives up to the picture. There could be a little more creativity in the ad, but I do not think it really matters. The large image with essentially no words works.

Agency: Lowe New York USA

Stella Artois is worth paying more. During the economic times, many people are coupon fanatics. Lowe has taken a different approach to coupons though. This coupon is showing how a brand is worth way more than you pay for. This idea is very creative, only it does not stand out to me. I think if the ad was more visually stimulating it would be an amazing ad. The idea is there. I am just not sure the executed the idea as well as it could have been done. I like the concept and play on coupons. It will make people feel like they are spending their money on items that are worth much more than they are paying. It makes people feel like they are getting a bargain, even though they might not be.

Agency: The Martin Agency USA

I was reminded of my High School yearbook when I saw this print ad. I love it. It is for the JFK Library and Museum. The copy reads, "When you're the little brother, you learn how to fight for the little guy". This ad is very Kennedy to me, it is simple but regal at the same time. The tag line also makes you feel like he was a normal person too. The picture could be used in other ads having nothing to do with the Kennedy family because it has such a warm feeling about it. The ad is plain, but it stands out. I wish there was a little more information about the actual museum and library, but I guess that is the point about the ad. It is to make people want to go and discover more about JFK.

Agency: DraftFCB Paris France

My first impression was ew. I read the copy and it made me really like the ad. It is a little harsh, but it does get the point across about posting things on the Internet. The text reads, "What are the blogs consequences on the web?". I am not sure that maggots really are the right thing to be coming out of the computer. It over emphasizes the point, so I think it reaches the audience more intensely. Also, not everything posted on the Internet can turn out to be bad. Most information can be very helpful and not maggot-like. I do think this ad is creatively strong.

Agency: McCann Erickson Dusseldorf Germany

I remember doing this style of a print ad for the cover pages to each divider of my high school yearbook. It is weird the way things come back to you. I could have been making money off of a simple layout I did in high school. I still do not think it is old, some people may disagree. This ad is to the point and because there is such a stark background the ad catches my eye. The definition of lash just happens to be written poetically to fit the ad. It is a safe design and can be used for about any product, but I think it works. It is not a cheesy looking ad that make up ads usually consist of. I may have over done the simple ads with my blog so far, but that is what captures my attention, even if they are not the most brilliant ads.

WPP GROUP

Agency: Grey Worldwide Frankfurt Germany

Pringles have been around forever, but for some reason this ad makes me think they are a fresh new chip. The pepper looks very crisp just like biting into a Pringles chip. The colors are vibrant and your eye focuses right on the pepper. I think there needs to be some copy to explain that Pringles have a new flavor, because some might not get that is what the pepper stands for. If you have not seen already, I am a huge fan of print ads and they must be simple. If they are done right, I think they are very effective in advertising. Grey did this ad very well, even though it is not the most creative ad, I think the simplicity adds an elements of creativity. Because Grey is known for not the most artisitc ads, I think they played this ad right. Its plain and bold creating a statement about the new Pringles flavor.

Agency: JWT London UK

Another simple object that has come to life because of advertising. The concept of using a bench for a break has been known for years. In recent generations KitKat has become the new face of a break. Combining the two ideas just continues the mental recognizion of a break. This ad was photographed beautifully, which gives the ad more than just a bench in a park feeling. It would be interesting if KitKat acutally made benches like this and placed them in parks for advertising. I think that would be a great outdoor form of advertising for them if they have not already done it. The straightforward approach here shows the audience exactly what a KitKat is for, a break.

Agency: Y&R France

This ad was done for the French Football Foundation. The copy reads,"At the beginning, children dream of being like the big players. Later, like the biggest players." Obviously this ad has a ton of emotional value to it. It is always a little boys dream to be something so innocent like a soccer player or a fire fighter when they grow up. I chose this ad because of the image. There is so much power and passion in this little boys face and body language, it alone draws attention. The boy makes the audience feel like there is hope for him to be a professional soccer player. For the foundation, I think the ad is perfect.

Agency: Ogilvy & Mather India New Delhi

I am so mad I could not find a better picture of this ad. It is hilarious, when looking at it up close. Each country has a stereotype as its name, for example instead of USA it says Fat People. I looked at the ad for a long time, which I think is the most valuable part of the ad. Most print ads are just flipped by, but this one makes you look deeper at the ad. The ad is for the Discovery Channel, stating that "There is more to the World". It is true that every single country generalizes another country. I think this ad could be used for other ideas besides just the Discovery Channel. It makes the audience think. I found myself jumoing to the defense of the US thinking of all that we have done for the world, besides be fat. It made me want to prove the generalizations wrong. I think that has a lot to say about the ad, because it makes you want to get up and go do something about it. It moves you.

OMNICOM

Agency:MartinWilliams Minneapolis USA

I was thrown off by this ad; the picture can be mistaken for many things. This ad is for Revlon root touch up. The product is shown and also how it works easily, which is very important that the audience understands. If I was flipping through a magazine, this ad would absolutely draw my attention. I think the attention getter however is not the product, but the weird image of the tops of a girl's head. I thought it was wood at first. I don't think this is a good thing for the product, but once the ad had my attention I was able to read further and see what the product was actually for. This is definitely not the most artistic ad, but it does grab attention and show the product is used. For those two points, I think this ad will be successful in showing the world Revlon root touch up.

Agency: Latinworks Austin USA

An obese Barbie. Latinworks produced this ad for the active campaign, for healthier kids. It is harsh, but a reality. I think if a kid saw this they would be in tears, because they are making fun of them. A parents might open their eyes to the ad thought because it is just showing it like it is. Parents need a reality check sometimes when it comes to their kids. I think this one may not be the nicest reality check for parents, but it does make them think. On the other side, a real Barbie is not an image that people necessarily want their daughters looking like either, but society has made the Barbie image a stereotype for girls. So this ad is dealing with more than just the obese Barbie. When I look at the Barbie, I immediately think of the skinny, blond, tan Barbie. This is not what parents should press on their children either. There needs to be a common ground for this ad to have a more positive and influential effect. It does its job, but not as effective as it could.

Agency: Dieste Harmel & Partners Dallas USA

One lemon eye and one Chile eye for Chile Lemon Cheetos. I am not sure how these taste, but the ad makes you think. It looks like they are spicy and sour by her facial expression. I can't say that this ad makes me want to go out and buy these Cheetos. It is just there. On the other side, it does show the consumer that the product is not your normal snack, which is important in a world with thousands and thousands of food products. Overall, I think there could be a better approach to promoting Chile Lemon Cheetos.

Agency: GSD&M Idea City USA

I have already talking about one BMW ad for GSD&M that I thought was art. This ad was placed in a 5 page Vanity Fair pictorial for the Automakers Advanced Diesel Initiative right after a Man Men ad. BMW placed the ad in the middle of what is supposed to be a 1960's New York City, as is the set of Mad Men. It then shows how BMW now uses diesel fuel and how most people's views of diesel remain in the past, even though the reality is it is a part of the future. Because this ad used the set of Mad Men, a popular show(I have not seen it though), I think it can relate and grab people's attention more. However, that part of the ad does not really matter much to me. The copy of the larger picture reads, "Forget the diesels of yesteryear. The days of dirty emissions, poor performance and noisy engines have gone the way of the beehive. Introducing the diesels of the future-the powerfully efficient 3 series and X5 Advanced Diesel vehicles. These next-generation diesels produce 20% fewer emissions and get up to 580 miles on a single tank without sacrificing an ounce of thrill. This is diesel reinvented. Experience Advanced Diesel at bmwusa.com". This copy is to the point and also still has the flare of the Mad Men show. An innovative way to sell a car and an idea of the future really makes me think GSD&M Idea City is headed in the right direction with the BMW campaign.

Agency: 180 Amsterdam/ TBWA the Netherlands

This ad is for Adidas climacool shoes. This is why it is supposed to look like wind is blowing around everywhere to make the athlete cool. However, I am not sure if someone who had no idea what climacool shoes were would get the ad. There is a series of ads done for this campaign and this is by the far the best looking. It has more of an artistic flare than the normal athletic advertising which focuses on the athlete rather than the product. This ad does promote the athlete, but is not as moving as other Nike and Adidas spots. It does not have an emotional appeal for everyone. I think this ad reaches its intended audience, but not the average consumer. Overall, is is a good ad nothing amazing, but it isn't bad either.

Agency: Goodby Silverstein San Francisco USA

I have always been a huge fan of the NBA's advertising. I think it is clean, to the point, and creative. It is never to much, but is always moving. This ad was used for the 2009 playoffs. The tag line, "Where will amazing happen this year?" is very creative, but truthful. This as if very visually appealing and displays all of the teams in the running for the finals. The black background with the fade around the players really makes the ad pop when looking at it. I have actually sen this ad in a magazine a few months ago, during the playoffs and it stuck in my head all the way until now. It says a lot about the emotional attachment this ad can pull for its' viewers. Hopefully, the NBA will continue to have such a great advertisements in print and on TV.

Agency: TBWA CHIAT DAY USA

When I first saw this ad, I thought of a trick or treat on Wisteria Lane. With Desperate Housewives being such a popular show I can see why TBWA would use that as away for mothers to buy candy for Halloween. Using the tag line, "Its what you want", applies not only to the candy, but what mothers might want to be perceived as. This as has perfect timing for Halloween and the way Desperate Housewives has shaped our nation to think of "cool" mothers. I think this ad will have great reception and make a lot of moms want to buy snickers this year.

Agency: DDB Milan Italy

I chose this ad because it show every ad cannot be amazing. I was a little disappointed with DDB. It is simple and gets the point across, but it is not very creative. Also, you cannot really tell that the chain has been bonded by the super glue. It is just boring. I think there should be more to the ad; it was simplified too much. If the ad was placed in a bigger setting, I think it would have more of an impact. This is a print ad so most likely the ad will not be huge. DDB did not produce an ad worthy of their standards, but some people may disagree. It does have little copy and a small image with a ton of negative space, but for super glue I think it can be done better.

Agency: BBDO Proximity Malaysia

At first I didn't get it, but then I looked a little closer and I was amazed. This ad is very creative, but so simple at the same time. I also noticed that this ad's creative director was Ronald Ng, who recently made the switch to New York and became the Executive VP and Executive Creative Director of BBDO New York, and now I know why. I do not know how he thought of this, but the ad really gets the message across in an obviously subtle way. A camel can go for days and days with bare necessities and a husky or wolf is so strong and powerful, these qualities apply to the Jeep audience. When I think of Jeep, I think of someone wanting a car that can go anywhere and never run out of energy or get hurt. They are adventurous people and these animals portray some of the main statements that explain the jeep lifestyle. Jeep drivers have made Jeep a lifestyle and I think this ad displays that exactly.